TEJAN Women Institution organized a Digital Marketing Using Artificial Intelligence Tools Workshop on 7–8 May 2026 at the Institution’s premises in Kampala, Uganda, with the participation of 14 Sudanese refugee women. The workshop aimed to equip participants with practical skills in using AI tools to promote their businesses, strengthen their digital presence, and improve their marketing performance.
The workshop was facilitated by Noah Mesfin, a specialist in startup development and artificial intelligence applications. The training focused on AI-powered content creation, image generation for marketing purposes, management of different social media platforms, and the use of AI technologies to enhance digital marketing and business efficiency.
The workshop combined theoretical learning with practical exercises, allowing participants to gain hands-on experience with various AI tools and digital platforms. As a result, participants strengthened their digital marketing skills, improved their ability to reach customers online, and learned how to promote their products and services more professionally and effectively.